BOYNEXTDOOR Unveils Concept Photos of 2nd EP "HOW?"


Fire Version🔥💗
BOYNEXTDOOR, preparing for their comeback, transformed into cool boys walking the streets at night.

They posted a concept photo of the “Fire” version of their 2nd EP “HOW? Fire” is the last version of the three concepts taken from the title track “Earth, Wind & Fire.

In the photo, BOYNEXTDOOR utilized gorgeous patterned outfits and various accessories such as ties, brooches, and scarves. They walked freely around the city at night, giving off a cool vibe. In the group shot, a mystery box with the abbreviation of the title song’s name (EWF) appears, and a 2D graphic collage of the box exploding doubles the kitschy sensibility of the scene.
BOYNEXTDOOR has conveyed the gradually rising emotions of first love through three versions of concept films and photos.

The “Earth” version, with its school look, shows the freshness and freedom of wanting to play together, while in the “Wind” version, the members express their individuality as they waver in love that they no longer know what to do with themselves. The final version, “Fire,” powerfully depicted the moment when the emotion of love explodes. All the contents are imbued with BOYNEXTDOOR’s unique “KitschCore” sensibility of natural coolness with a touch of kitsch, giving a glimpse of the direction they are pursuing. Fire,” and participated in the production of the title track, a sympathetic theme of youth, a relaxed sound and the members’ usual tone of voice, the lyrics were created.