Korean food brand bibigo selected SEVENTEEN as the brand’s first global ambassador on January 19.

SEVENTEEN debuted in 2015 and has gained global popularity as a boy group representing K-pop.

bibigo has chosen SEVENTEEN as its global ambassador because of the synergy between SEVENTEEN’s bright and positive energy and bibigo’s fun and passionate brand image,” said bibigo. As a K-food brand, we will work hand in hand with K-pop to reach out to Gen Z consumers around the world,” he added.

On May 20, the brand released a campaign video on bibigo’s official global Instagram, TikTok, and X (formerly Twitter) channels, in which the members of SEVENTEEN enjoy eating the brand’s products, including kimbap (Korean-style seaweed roll), hatguk (Korean-style American dog), and tteokbokki. The campaign video of them eating the brand’s products such as kimbap (Korean seaweed rolls), hatguk (Korean American dog) and tteokbokki was released on the channel.

This was followed by the “bibigo / SEVENTEEN” campaign site, which was launched on May 23 on the official website, with related content.

In addition, starting the same day, CJ The Market and Olive Yeon Online Mall are selling four types of products: seaweed snacks, cup tteokbokki, gochujang, and samjang (Korean-style seasoned miso) in limited edition packaging using SEVENTEEN’s group colors.

From the 23rd to 25th, bibigo set up a bibigo booth at B-DAY PARTY, an event celebrating SEVENTEEN’s 10th anniversary on Seoul’s Sebit Island, and gave away 20,000 pieces of limited edition collaborative products to visiting fans.

In the second half of the year, SEVENTEEN and bibigo plan to showcase their second collaboration product to the global market and hold various on- and offline events in Japan, the U.S., and other countries.

A bibigo representative said, “We are looking forward to interacting with more overseas consumers through the collaboration with SEVENTEEN,” adding, “We will let the whole world know about bibigo and K-FOOD through various campaigns.