MINGYU of the 13-member group SEVENTEEN recently visited the “INNISFREE Omotesando Global Flagship Store,” which opened yesterday (February 2nd).
INNISFREE is a naturalistic active skincare brand. It opened its second global flagship store in Omotesando, Tokyo, following Songsu in Korea. The Omotesando store is the only one in Japan where all products can be experienced and purchased.
MINGYU visited the new store, which is unified in gray tones, expressing the brand’s new definition of active naturalism. On the first floor, where visitors can experience the brand’s history and key products, they visited a conveyor belt-type display with rails on curves and movement. Also, at the wall objet d’art, which expresses the power and vitality of Oshozen growing through metal structures and rocks, the visitors were intrigued by its worldview and enjoyed the space, repeatedly touching and looking up at it, saying that it was their favorite place in the store.
They also toured the second floor, where they could try out all the products available in Japan, and had a touch-and-try experience with the products. I see you have Retinol Cica Repair Serum, which I use a lot,” she said, her eyes shining.
MINGYU left his autograph on the mirror in the store as a commemorative gift.