The Korean cosmetics brand MISSHA has announced the appointment of Ruki Shiroiwa of JO1 as its new brand ambassador in Japan, effective Monday, March 31, 2025.

MISSHA says, “We are confident that she will glamorously bring the new base makeup series glow, which will go on sale on April 3 (Thu.), together with us. With the arrival of spring, we will unveil the soft-looking main visual and also launch a receipt campaign to commemorate the launch of the glow series in celebration of the ambassador’s appointment,” she said.

Ruki Shiroiwa, a member of the global boy group JO1, is celebrating her 6th year since her debut. Just as he has been and will continue to be loved by fans for his performances that exceed their expectations, and is now spreading his wings not only in Japan but also around the world, MISSHA has decided to appoint Ruki Shiroiwa as its ambassador in Japan with the hope that she will add color to many people’s days through makeup and skincare and be a brand that will be loved for a long time. MISSHA commented, “We are confident that Ruki Shiroiwa will be able to convey the appeal of MISSHA products to everyone through her various expressions at variety stores, drugstores, MISSHA’s official online store, and other outlets.” This is the first time for MISSHA Japan to appoint an independent brand ambassador in Japan, as the company will celebrate its 20th anniversary in Japan next year.

●Message from Ruki Shiroiwa
Hello everyone, my name is Ruki Shiroiwa from JO1.
I have decided to be a brand ambassador for the cosmetic brand “MISSHA”.
Let’s glow up together with me! Please come and see me at the store.