Louis Vuitton presented the Men’s Pre-Fall 2024 Collection by Pharrell Williams in Hong Kong and Chinese boys group “Teens in Times (TNT for short )” attended there.

Louis Vuitton has named the TNT its latest brand ambassador.
TNT joined the likes of Yifei Liu, Zhou Dongyu, Chuxi Zhong, Jun Gong and Dilraba Dilmurat as the latest China market-focused ambassadors for the French luxury house. Weibo fans flooded the brand’s announcement video.

The video Louis Vuitton shared on Weibo has been reposted 1 million times and garnered more than 1.3 million likes at the time of publication.
Fans flooded the post’s comment section, thanking Louis Vuitton for picking the young band. Dedicated fans channeled the brand’s copy with poetic comments to support individual band members.

The boy band currently has over 10 million followers on Weibo.

This fashion show in Hong Kong was the second show for Pharrell Williams, the new men’s creative director.

The theme was “From Hawaii to Hong Kong. Models in a variety of marine-inspired outfits appeared on the floor amidst images of sand and waves on the seafront promenade, where the ferry and the night view of Hong Kong twinkled in the distance. The models were dressed in fresh white or striped double-breasted suits, pearl-striped coats, stadium jackets with seashell motifs, and a variety of tropical prints. The dandy mood of spring and summer was kept as the foundation of the collection, but sublimated into a diverse sailor’s mood.

Also participating in this special show were TNT, Shiyoh Hirano, Felix of Stray Kids, Pusha T, and Suwei Lee.