Number_i has been appointed as the new global brand muse for Kose’s “SEKKISEI,” and a new TV commercial, “i Bright. – Forward Looking Skin,” starring the three members, will air nationwide from November 7.

The TV commercial was shot under the theme of “i Bright.-Looking forward, to this skin,” in a fantastic world of shimmering water reflections and beautiful sparkling light. -” was the theme of the photo shoot.
“iLY”, a song from Number_i’s first album ‘No.I’, played impressively, and at the end, the three members all looked straight ahead and called out ‘i Bright.’ and ‘SEKKISEI’.

🎉雪肌精新CMお披露目🎉

雪肌精のグローバルミューズ
#Number_i の新CMが
本日、お披露目となりました✨

内なる輝きが溢れ出す3人の眼差しと、
みずみずしい透明感に満たされた雪肌精の世界観をお楽しみください❄

皆さんの感想をぜひコメントで教えてくださいね❄

▶https://t.co/duSV7nzb7d pic.twitter.com/Hyacv3kuaS

— 雪肌精 SEKKISEI 公式(JAPAN) (@kose_sekkisei) November 5, 2024

The commercial video has been released prior to the airing, and a making-of and interview video is also available.

In addition, 3,000 winners will be selected by drawing from among those who purchase at least one product in the campaign to win a “SEKKISEI Bright Towel Handkerchief with Number_i Message Card”.

Futhermore, new visuals for the “SEKKISEI x Number_i” campaign will appear one after another throughout Japan.

“SEKKISEI x Number_i” behind-the-scenes & interview video